Guest WiFi and digital services for citizens and tourists in smart cities

Offer connectivity for citizens in public spaces and location services that turn every visit into data and revenue. Stay in touch with citizens and tourists through Captive Portal, proximity marketing, indoor wayfinding, and AI-based conversational marketing.

Smart cities

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Why cities and attractions need innovative Guest WiFi

Visitor expectations changed: tourists and citizens expect fast, free and secure connectivity everywhere. inPiazza transforms public WiFi from a commodity to a service platform for communication, analytics and visitor experience. Beyond connectivity, WiFi becomes a strategic touchpoint to:

Inform and guide (real-time alerts, events, transport info),

Collect consented first-party data for services and tourism promotion.

Measure flows and optimize spaces.

Create new revenue (sponsorship, targeted offers).

Guest WiFi & Captive Portal

  • Branded access pages (multi-language) with flexible login (SMS, email, WhatsApp, social login, voucher).
  • Pre/post-login messages for city news, transport alerts, safety info.
  • Monetize your WiFi by selling captive-portal ad slots, running banner ads, offering premium WiFi packages.
inpiazza captive portal customizable with brand

Conversational engagement & multichannel follow-up

  • Triggered messages via WhatsApp/SMS/email after connection (reminders, surveys, ticketing).
  • Conversational paths for tourist info, lost & found, transport updates.
  • Integration with OmniCloudCX for omnichannel customer care and chatbot/voicebot escalation.
inpiazza whatsapp login WiFi connection

Location Analytics & Flow Management

  • Heatmaps, dwell time, flows, hourly attendance and repeat-visitor reports.
  • Data export for urban planners, tourism offices and leasing teams.
  • Useful data to optimize signage, retail leasing decisions, event crowd management.
Location analytics screen

2Guide Qr-based indoor wayfinding

No app, no infrastructure required, users simply scan a QR code to open interactive 3D maps and receive turn-by-turn routing. 2Guide is ideal in museums, historical sites, parks, government offices and complex civic buildings where GPS fails and a digital map is useful. POI cards surface practical details (opening hours, contact info and on-site services), while map branding and sponsor slots create monetisation opportunities for venue owners.

Chatbot integration for real-time help and navigation

A conversational AI (via WhatsApp or webchat) can answer immediate questions like “Where is Gate B12?”, and launch the 2Guide route directly on the visitor’s phone. This tight coupling of location and conversation with OmniCloudCX AI chatbot reduces desk traffic, speeds up wayfinding and delivers a seamless user experience: scan, ask and navigate.

Omnichannel communication

Centralize all citizen and visitor interactions across channels (WhatsApp, web chat, social, email) through a single platform. AI chatbot answers common questions 24/7, while AI voicebot integrated with PBX systems handle incoming calls and automate routine requests.

  • AI chatbot for FAQs and automated real-time assistance
  • Voicebot and PBX integration for phone support
  • Unified platform to manage all conversation
OmniCloudCX omnichannel customer service platform

Privacy, Compliance, and Implementation

GDPR-first

Consent management, data minimization, configurable retention policy.

Data residency

Coud, regional cloud, or on-premises based on regulatory requirements (useful for public administration and healthcare organizations).

Security

HTTPS/TLS for APIs, RBAC for administrators, audit logs, and integration with corporate directories.

Interoperability

APIs for CRM/ERP, export to dashboards, integration with municipal information systems and ticketing platforms.

Benefits that matter to Smart Cities

inPiazza for municipalities

  • Data-driven decisions (heat maps, peak hours) that optimize services and reduce costs.
  • A digital and omnichannel service to provide real-time information to residents and tourists.

inPiazza for tourism

  • Increased engagement and repeat visits through follow-up and loyalty initiatives.
  • Fewer front-desk requests, more conversions to paid activities, and digital advertising on smartphones, WiFi monetization with ads.
  • Flow analysis and dwell time by area, registration rate, returning visitors, high response rate to customer satisfaction surveys.

Case Study

Digitalization & Connectivity in the Quarrata Library

The municipality has recognized the importance of meeting the needs of a changing community particularly at the cultural level by modernizing library facilities.

biblioteca giovanni michelucci quarrata logo
inPiazza solution for smart cities

Build smarter digital experiences for your city

Whether you are planning a city-wide public WiFi network, improving visitor experiences in cultural sites, or looking for better data to manage urban spaces, our team can help you design the right solution.

Talk with our experts and explore how inPiazza can support your Smart City initiatives.

Talk to our experts

Please fill out the form and and our team will contact you as soon as possible.

Please note that this form is exclusively for commercial requests, partnerships, or general information. Technical support requests must be handled through your support partner or the dedicated technical channel.

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