In order to deliver such a delicate and crucial service in an efficient manner, and to keep a continuous control over data gathered from the patients, Humanitas has chosen to internalize the Authentication platform on its datacenter, thus having full control over it.

The InPiazza Platform has therefore been installed and delivered on the private Humanitas datacenter, with direct network connection with the WiFi infrastructure and no contact with the outside.
Different user tiers have been established, in order to treat every user of the WiFi network in the Humanitas campus with dedicated policies:

WiFi Guests: occasional users patients or their companions, who take advantage of WiFi connectivity while waiting for a medical visit. Such users are self-authenticated, with a combination of Social Login and SMS authentication.

WiFi Patients: hospitalised patients who need more stable and persistent connectivity. These users are authenticated through an access code provided at the beginning of their stay.

WiFi Conference: users who participate in conferences, conventions and symposia in the Campus Conference Centre. Participants are authenticated through a conference code, specific to each conference and provided to participants with the material. Users are requested to provide some information when they log in (such as their job, affiliation, etc).

Every user tier is treated with a specific policy, in terms of available Internet access duration, bandwidth, traffic quantity, number of contemporary devices and so on, so that every user receives a service
which is specifically tailored to his needs.

Special attention is paid to the privacy of the users, given the delicate environment in which the WiFi network is operated; the whole process is GDPR compliant and all the consents are gathered and treated in the most respectful way.

To deliver such a delicate and crucial service efficiently, being also able to control it and develop it, ADR decided to internalize the WiFi engagement platform and collaborate with inPiazza to create a value-added service ecosystem.

The first step was an efficient onboarding process with a fast welcome page, few clear onboarding tiers to meet the needs of both single-touch passengers and international business-oriented customers with existing roaming contracts. inPiazza allowed the necessary flexibility, and the effectiveness of the service has been welcomed by the customers, who have appreciated it– in 2019 12M users used the service, about 1 out of 4 passengers.

By leveraging the airport’s highly efficient WiFi infrastructure, the goal was to provide the highest possible bandwidth to every user at all times.

During peak hours the traffic load is high, so the available bandwidth must be shared among all passengers, but when the network is less loaded fewer passengers can benefit from a higher performance, therefore are encouraged to interact with the facility. This was achieved by inPiazza’s traffic management functions, with adaptive bandwidth allocation helping to make the best use of available bandwidth.

With a substantial number of users logging into the WiFi network, it proved to be an excellent and unique touchpoint to engage Passengers and stimulate business occasions. The inPiazza platform enriched ADR’s Passenger with targeted pre-login adv, based on the people’s physical location, language, schedule, etc, thus ensuring a perfect match between the passenger’s needs and the advertised opportunity.

ADR is also planning to exploit more interactive features of the platform like Proximity Marketing tools to offer better basic Airport services, such as Fast Track, Parking etc.