PROXIMITY MARKETING

Users now widely perceive
coupons as the most effective
mobile marketing tool.

PROXIMITY MARKETING

UNLEASH THE POWER OF
CONTEXTUAL ENGAGEMENT

Customer interaction is changing at speedlight. Majority of consumer are now open to share their position in exchange for dedicated offers, ready to accept locationbased advertising and to share promotions with friends.

Via InPiazza Platform users can be reached when they are most likely to respond to stimulus: here and now. Leverage the power of contextual engagement and strive to provide a superior customer experience. Users will notice.

Advertising

Pre login advertising. Simple images or more complex content (e.g. video, proximity web-site)

Contextual advertising injection while user is web-browsing outside of base Captive Portal

Couponing

Issuing of coupon post-login, sent to user via email.

Usage and response rate tracked for each campaign

A|B test to track what works best for each customer cluster

Social Marketing

Foster social interaction stimulating customer action

Reward active behaviour (e.g. posting, liking or completion of customer surveys)

CRM Integration

Optimize customer acquisition cost by targeting users when they are visiting

Collect user data for subsequent omni-channel campaigns (online/offline)

Track full customer life cycle since inception

FOSTER CUSTOMER
ENGAGEMENT

Advertising

Welcome
Page

Coupon

CAMPAIGN MANAGEMENT
PLATFORM

Location

Customize your campaign depending on the location from where the user is browsing.

Language

Define different campaigns for
different languages, to
specifically target your
audience and its interests.

Custom Parameters

Create different campaigns
based on specific parameters
that are relevant for your
business.

WALLET PASS
PROXIMITY

Wallet Pass
Generation

Wallet Pass
Upload

Proximity
Notification

MARKETING REPORTING
TOOLS

Plan and track from a single dashboard all your contextual marketing initiatives and KPIs:

Number of times users log-in
Number of connected devices
Traffic loads and patterns
Length of connections
Loyalty and returns
Customer engagement
Campaign response rates