Case study – ADR outline

To deliver such a delicate and crucial service efficiently, being also able to control it and develop it, ADR decided to internalize the WiFi engagement platform and collaborate with inPiazza to create a value-added service ecosystem.

The first step was an efficient onboarding process with a fast welcome page, few clear onboarding tiers to meet the needs of both single-touch passengers and international business-oriented customers with existing roaming contracts. inPiazza allowed the necessary flexibility, and the effectiveness of the service has been welcomed by the customers, who have appreciated it– in 2019 12M users used the service, about 1 out of 4 passengers.

By leveraging the airport’s highly efficient WiFi infrastructure, the goal was to provide the highest possible bandwidth to every user at all times.

During peak hours the traffic load is high, so the available bandwidth must be shared among all passengers, but when the network is less loaded fewer passengers can benefit from a higher performance, therefore are encouraged to interact with the facility. This was achieved by inPiazza’s traffic management functions, with adaptive bandwidth allocation helping to make the best use of available bandwidth.

With a substantial number of users logging into the WiFi network, it proved to be an excellent and unique touchpoint to engage Passengers and stimulate business occasions. The inPiazza platform enriched ADR’s Passenger with targeted pre-login adv, based on the people’s physical location, language, schedule, etc, thus ensuring a perfect match between the passenger’s needs and the advertised opportunity.

ADR is also planning to exploit more interactive features of the platform like Proximity Marketing tools to offer better basic Airport services, such as Fast Track, Parking etc.