Category: News

Talking about retail analytics at EuroShop 2023 in Düsseldorf

On February 26, 2023, inPiazza attended EuroShop in Dusseldorf, the The World’s No. 1 Retail Trade Fair.

EuroShop is the largest trade show in the retail field in which to learn about emerging trends in this sector. This was an inspiring experience and interesting opportunity to interface with the realities of the retail industry.

Our collegue Stefano Napoli went up on stage to talk “How to mould your Customer Phygital Twins”. He spoke about our inPiazza platform with an emphasis on providing companies with a Retail Analytics and Engagement tool that can analyze and cross-reference consumer behavior information in physical stores with data coming from online.

In the past few years, technological innovation has led to the development of the digital twin concept, which represents the alter egos of people as well as customers.

Retail companies can analyze and monitor customer behaviors online. But knowing the physical consumers who pass through or visit physical stores remains essential.

Especially after recovery from the pandemic, it is important for physical stores to be provided with the right tools to analyze the behaviors, preferences, and movements of visitors and customers.

This is where the inPiazza platform comes in, which collects and provides an analytical tool for retailers, as well as the ability to implement omnichannel marketing campaigns that allow you to intercept and engage customers by leveraging WiFi.

Learn more about how to apply our platform in the retail world.

Passenger Terminal EXPO 2023 Amsterdam

inPiazza flew to Amsterdam this time to participate in the Passenger Terminal EXPO & Conference.

It was a tradeshow full of meetings with figures from the airport industry and an opportunity to grow by learning about the needs of this business.

We could get in touch with experts who gave us innovative insights to contribute with a complete platform useful both to open a communication channel with passengers and to analyze flow data in airport terminals.

We demonstrated to the fair visitors the advantages of the inPiazza platform for this industry, which first can offer a good WiFi service in the terminal that is helpful for the airportʼs reputation within the ACI ranking.

Secondly, the inPiazza platform makes it possible to customize marketing actions along the customer journey and set up instant customer satisfaction to receive feedback from passengers improving airport performance.

To find out about our airport projects visit our case study page.

inPiazza at Airport Show 2023 in Dubai

Also this year inPiazza is back in Dubai for the Airport Show 2023, the largest annual gathering of aviation professionals in MEASA.

Our booth in ITA Dubai Office was an excellent opportunity for networking and idea sharing.
We showed how to engage passengers in the airport sector and monitor flows with our platform MobiMesh inPiazza.

We collected the highlights from the trade show: airports need for new and more effective ways to collect user feedback.
Customer Satisfaction features of the MobiMesh inPiazza platform are an effective, immediate and easy-to-use solution for this challenge.

New partnership inPiazza & Lantech Longwave

MobiMesh inPiazza is proud to announce a new partnership with Lantech Longwave.

Lantech Longwave is Digital Advisor offering innovative and modular technology solutions tailored to customer needs, in the areas of Security, Datacenter & Cloud, Networking, Unified Communication e Collaboration, Integrazione AV & Sviluppo Software.

By expanding Longwave’s WiFi infrastructure portfolio, inPiazza will deliver a value-added solution featured by WiFi engagement, Proximity Marketing and Location analytics modules.

inPiazza is technology and hardware independent and is compatible with Cisco, Fortinet, Huawei, HPE/Aruba, Extreme Networks and leading vendors in Networking.

inPiazza and Longwave thanks to joint work can provide useful services to customers in order to expand and optimize digital interactions with end users and manage targeted marketing campaigns, leveraging data collected in physical locations through users’ WiFi network registration.